In a Gallup Poll dated October, 2000, the percentage of people who read the Bible has declined from 73% in the 1980’s to 59%, broken down into the following categories:
16% read it every day
21% read it weekly
12% read it monthly
10% read it less than monthly
41% rarely or never read it
___
63%
Since The Better Life Bible is geared to people who read the Bible less than an hour per week, it has the potential to be useful to at least 63% of the population of American English speakers, including:
~ people who rarely or never attend church
~ busy professionals who work a lot of hours
~ people who rarely read books, magazines or newspapers
~ people who don’t take the time to read footnotes or endnotes
~ multilingual speakers who’ve learned English as their second language
~ people who are embarrassed to ask others about terms they don’t understand
~ readers who don’t have Bible study resources, such as a Bible dictionary or commentaries
If your family, friends and coworkers are similar to mine, you can probably name many who fall into at least one of these categories and could benefit from The Better Life Bible.
Categories: Bible translation, Target Audience, Better Life Bible